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This information is crucial if a business is going to respond quickly and accurately to change. Organisations are on a journey, one similar to running your home, especially if you have children. The desire of any reasonably minded parent is to create an environment and put in place things that will allow their children to get to a place where they mature into adults that take their place in society as citizens of that society (wherever that may be), engaged with that society through civitas. Unfortunately things don't always turn out the way would like them to and we have to make adjustments through this journey in an attempt to reach our end point. Some of the things that occur and are external forces and others are internal forces, the pressure points. So the journey is one of continual monitoring and responding to those pressure points. This pattern of behaviour is no different to what takes place to an organisation as it strives towards its target state, its vision.
A useful acronym for remembering these pressure points is PESTLE
- (P)olitics
- (E)conomics
- (S)ocial
- (T)echnology
- (L)egislation
- (E)nvironmental
But in actual fact, this journey is not as trivial as the diagram would lead you to believe, it more than likely resembles the diagram below
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