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There are occasions where the these terms can become confused. Consider the following examplescenario
- Your in a restaurant having lunch with a friend who makes the following statement to you "I think it's time I got my own place, I need my own space, I'm going to by house a house so that I can do my own thing". You challenge them regarding this and they add "well I need to take more control of my life". But you respond, you So there are a several things that we can determine here, they believe that by buying a house (objective) they will achieve their goal of getting control of their lives and having some space. The motivator (driver) seems to be time!
- You press them on the issue and state that they don't have enough funds to buy house!!!
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- a house, and whether time is time is the real motivator. The lack of funds is a big issue. Even if they got a loan, they still couldn't afford the house or an apartment. You suggest it would be better for them to rent rather buy (objective has changed), and the real motivator is because they don't feel like they have control over their life. The goal remains the same.
Business architecture can you help you better understand the goals, drivers, and objectives etc.