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Example: (goal) we want to be the one of the four leading suppliers of books in the market, (objectives) re-brand, by other brands (good brands), improve the delivery infrastructure and end to end processes, speedier delivery of goods, improve and increase our connectivity to our suppliers etc, (drivers) we make a lot of money but the market is changing, there is an increased threat from competitors who are using technology to steal some of our market.
There are occasions where the these terms can become confused. Consider the following example
- Your in a restaurant having lunch with a friend who makes the following statement to you "I need my own space, I'm going to by house a house so that I can do my own thing". You challenge them regarding this and they add "well I need to take more control of my life". But you respond, you don't have enough funds to buy house!!!