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Example: (goal) we want to be the one of the four leading suppliers of books in the market, (objectives) re-brand, by other brands (good brands), improve the delivery infrastructure and end to end processes, speedier delivery of goodgoods, improve and increase our connectivity to our suppliers etc, (drivers) we make a lot of money but the market is changing, there is an increased threat from competitors who are using technology to steal some of our market.

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